The visibility in the Search Engine Optimisation(SEO) remains a top priority for the Travel Industry. The evolving search needs demand.New SEO tactics and new ways to integrate SEO with other channels.Thus improve own search visibility rather than relying and paying commissions to online agencies.
The current state of the travel SEO sectors:
Other Travel Agencies(OTA’s):It is okay to start with a few key concepts and key drivers in the travel sector.OTA’s are well known providers of package holidays.They are the third party agencies that enables users to book directly by reselling a combination of hotel room, car hire, flights and more.Within these agencies/groups,large companies can be found to establish as Brand.E.g.Trivago,Expedia etc.
For many businesses a top priority is the disintermediation of the OTA’s,hence the suppliers of services are fighting back against the power of the group(OTA’s).What they(suppliers) are now witnessing is the drive towards direct sales campaign as well as maintain a close relationships with the Client(Customers).Now more direct sales means less OTA’s commission.
Mobile searching is a high growth opportunity and SEO campaigns can be specifically designed to raise visibility in the mobile search results.Because travellers have booked travel after doing research on their smartphones.
UNDERSTANDING TRAVEL SEARCH ENGINE OPTIMIZATION(SEO):SEO is the process of proving the relevance and value of our products/service/website for a particular search word, with a view to moving up the search engine ranking.Travel SEO is a high priority for any travel business seeking to succeed online.
LISTING FEW STRATEGIES:
1.Link Building[High Quality Link Building].
2.Digital PR[Getting visibility and trusted high traffic sites].
3.Users Experience[Speed with which the page loads].
4.Dwell Time[Amount of time spent on the page].
TRANSFORMATIONAL RESULTS THAT PROVE SUCCESS:SEO is the set of processes and techniques used to improve your website’s visibility in search engines like Google.SEO campaign can get more prospective customers to discover your business, increase traffic to your website and ultimately make your business more successful presence online.